Have you met Norman? Norman is a European Grapevine Moth (EGVM). While we hope that EGVM is not in your area, you may be meeting Norman very soon. At the very least, we want you to know about him.
Norman is an invasive pest with a cynical attitude, a conniving demeanor, and he is out to wreak havoc on California’s grape crops. But he can be stopped, and we want to make sure everyone knows how.
USDA’s European Grapevine Moth Campaign is working to spread the word about this pest. If you listen to the radio in the Napa Valley or read any newspapers or magazines in Sonoma, Napa, Solano or Santa Clara counties, you have probably encounterd Norman recently.You may have seen even seen the print ad on the left which depicts Norman longingly reaching towards a cluster of grapes that is just beyond his grasp. Awareness and proaction are crucial in stopping the spread of this pest, which is why we hope you’ll get to know Norman.
Thanks to diligent growers and grapevine enthusiasts, EGVM has been erradicated in several counties throughout California however, quarantines remain in other portions of Napa, Sonoma and Solano counties. Nevada, Santa Clara and Santa Cruz counties are also partially quarantined.
We need your help to continue to keep California grapes away from this destructive pest. That means doing things like disposing of vine clippings properly and taking care when traveling through wine country not to inadvertently transport this freeloader. Homeowners or gardeners in quarantined areas are asked to removed the flowers and fruit from grapevines as preemtive measure to ward off EGVM. Vines should be inspected regularly and any signs of EGVM should be reported to your county ag commissioner immediately.
Spanish-speaking Californians will soon meet Norman, aka, Norberto, through a series of Spanish cable television advertisements and radio adverstisements targeted in Napa, Sonoma and Solano counties. Lunch trucks traveling through Napa, Sonoma and Solano counties will also be featuring Norberto. Be on the look out for Norberto during July and August.
Because of all of this publicity, Norman thinks he is famous. But we hope this is just his “Fifteen Minutes of Fame,” and that his presence in California is short-Iived.
Now that you know Norman, learn how to stop him. Keeping Norman out is crucial to protecting California’s grape and wine industry. Learn how you can help: http://www.hungrypests.com/egvm/learn-more/you-can-help/